Why? Lack of a good online value proposition or OVP according to the terminology of Dave Chaffey.
It is essential to offer convenience, quality, and other things at a reasonable cost. And the delivery is key. Timely, cost effective, traceable.
Many retailers see the online as just another channel. This is wrong. Like me, people do not have time to do things offline. Why Our lifestyle. Our situation. Our priorities. We need help, and are willing to pay for it. Time is very, very precious ! You and I have many things to do
So please, rethink you idea of online value, have a good business idea, but back it up with a good proposition, and deliver what you promise. We cannot but trust you as a business !
